Best User Activation Tools to Increase Retention
Discover the top user activation tools to boost retention and turn new users into loyal customers with our expert guide.
TABLE OF CONTENTS
At first glance, Appcues and Product fruits both serve as user onboarding tools designed to boost user retention and foster growth. However, upon closer inspection and comparison, it becomes clear that they cater to entirely different user needs.
Appcues simplifies user onboarding and engagement with its no-code platform, ideal for SaaS and tech companies seeking personalized in-app experiences. It targets product managers and UX designers aiming to enhance user adoption and satisfaction.
On the other hand, Product Fruits focuses on in-app feedback and communication, perfect for gathering user insights and delivering targeted messages. It caters to product teams and customer success managers looking to drive engagement and improve user experience through direct feedback.
In this comprehensive comparison, you'll discover Appcues Vs Productfruits different in:
- User Onboarding
- Product Adoption
- Customer experience
- User Feedback
Let’s see how the two compare!
Comparison Summary: Appcues Vs ProductFruits
Features | Appcues | ProductFruits |
User Onboarding | ★★★★★ - Drag-and-drop builder for tours.
- In-app guides with UI patterns.
- User segmentation. | ★★★★ - Step-by-step tours with video embedding.
- In-app pop-ups and newsfeeds.
- Integrated knowledge base. |
Product Adoption | ★★★★★ - No-code builder for onboarding flows and announcements.
- Pre-designed templates for tours and tutorials.
- User segmentation for targeted messaging. | ★★★★ - Analytics for tour completion and user interactions.
- Embedded knowledge base for ongoing support. |
Customer experience | ★★★ - UI patterns, Launchpad, and NPS surveys.
- Limited customer support tools. | ★★★★ - Onboarding progress dashboard and feedback management.
- NPS surveys, Adoption Meter, and Feedback Widget. |
User Feedback | ★★★ - NPS surveys and review prompts for mobile apps.
- Limited web app feedback tools. | ★★★★ - NPS, CSAT, Churn surveys, and product ratings.
- Detailed feedback with images or videos. |
Pricing | ★★ Pricing is based on monthly active users, starting at $249/month for 1,000 monthly active users. | ★★★★★ Offers a fully-featured 14 days trial. No credit card is needed. Pricing starts from $99/month |
Review Platform ratings | ||
Best For | Enterprises and large team | Startups and small businesses |
What is Appcues?
Appcues is a no-code platform that facilitates user onboarding, in-app messaging, and feature adoption. It allows businesses to design and deploy personalized user experiences without needing extensive technical expertise.
Key features include customizable onboarding flows, product tours, tooltips, and analytics, which help enhance user activation, retention, and engagement.
What is ProductFruits?
Product Fruits is a user engagement platform that simplifies user onboarding and collects feedback. It provides tools for creating interactive product tours, in-app announcements, and a knowledge base. Its features are geared towards startups and small businesses looking for an affordable solution to improve user experience and gather actionable feedback.
Appcues Vs ProductFruits: User Onboarding
Appcues:
Appcues helps you onboard new users smoothly. It has many features to boost user activation, conversion, and retention.
Here’s how Appcues makes onboarding new users easier:
- Drag-and-Drop Builder: Allows for creating customized onboarding tours and checklists without coding. Offers a variety of UI patterns like hotspots, modals, and tooltips.
- In-App Guides: Includes pre-defined UI patterns for introducing new features, with the ability to create detailed, step-by-step guides.
- Checklists: Available for guiding users through tasks, though limited in functionality on lower-tier plans.
- Segmentation: Offers advanced segmentation options based on user attributes and behavior to deliver personalized onboarding experiences.
- A/B Testing: Enables testing different onboarding flows to identify the most effective approach.
Product Fruits:
If you need a tool to make onboarding easier, Product Fruits is a great option. It helps your customers understand your product and is affordable for small startups.
Here’s why Product Fruits is a strong choice for onboarding:
- Step-by-Step Guides: Provides a straightforward approach to onboarding with step-by-step guides and video embedding.
- Interactive Elements: Includes hint icons and cards to help users explore features.
- Basic Targeting: Allows for basic user segmentation but lacks advanced targeting capabilities.
- Limited Customization: Offers fewer customization options compared to Appcues, focusing on essential onboarding tools.
Conclusion: Appcues is positioned as the winner in this comparison, offering a more comprehensive and customizable onboarding experience, particularly for businesses that require advanced segmentation and a diverse range of onboarding tools. (Appcues-1, ProductFruits-0)
Appcues Vs ProductFruits: Customer Experience
Appcues:
Appcues helps improve your product's customer experience (CX) by:
- UI Patterns: Offers a range of UI patterns such as checklists, hotspots, modals, and tooltips to enhance user experience.
- Launchpad: Provides a centralized access point for onboarding flows, making it easy for users to start the onboarding process.
- NPS Surveys: Allows for collecting Net Promoter Scores to gauge user satisfaction and gather feedback.
- Limitations: Primarily focuses on onboarding and in-app experiences, with less emphasis on broader customer support.
Product Fruits:
Customer experience means making sure that using a product or service is easy and stress-free.
So, how can Product Fruits improve your customer experience?
- Knowledge Base: Includes a comprehensive knowledge base with easy article management and integration into your site. Users can access help articles via a Life Ring Button.
- Feedback Management: Offers tools for managing and analyzing user feedback, including an Adoption Meter and Feedback Widget.
- Newsfeed: Provides a newsfeed feature for publishing updates, which can be embedded into the application.
- Ease of Use: User-friendly interface with a WYSIWYG editor for content creation.
Final Verdict: Product Fruits is the winner in the comparison of customer experience. It provides a more comprehensive and user-centric approach with its knowledge base, feedback management tools, newsfeed feature, and ease of use. (Appcues-1, ProductFruits-1)
Appcues Vs ProductFruits: User Feedback
Appcues:
- NPS Surveys: Collects feedback through Net Promoter Scores, primarily for mobile apps.
- Review Prompts: Includes prompts for app store reviews to encourage user feedback and ratings.
- Feedback Collection: Limited to surveys and review prompts, with fewer options for comprehensive feedback.
Product Fruits:
- NPS Surveys: Offers NPS surveys for evaluating customer loyalty.
- Churn Surveys: Helps understand why users stop using the product and offers retention strategies.
- CSAT: Measures customer satisfaction with products and services.
- Product Ratings: Allows users to rate and review features, providing detailed feedback on various aspects.
Conclusion: Product Fruits is the winner in this comparison. It offers a more comprehensive suite of feedback tools, including NPS surveys, churn surveys, CSAT, and product ratings, which provide a broader and more detailed understanding of user experiences. (Appcues-1, ProductFruits-2)
Appcues Vs ProductFruits: Product Adoption
Appcues:
Appcues has strong features that help increase free-to-paid conversions and boost upsells. Here's how the platform supports product adoption.
- No-Code Builder: Facilitates the creation of onboarding flows and announcements without coding.
- Pre-Designed Templates: Offers templates for quick setup of product tours, in-app tutorials, and announcements.
- Flow Targeting: Advanced segmentation for delivering targeted messaging to different user groups.
- Review Prompts: Promotes user reviews and ratings to drive product adoption.
Product Fruits:
If you need a tool to make user onboarding easier, Product Fruits is a good choice. It helps your customers learn how to use your product. Plus, it's affordable, making it great for small startups on a budget.
Here’s why Product Fruits could be a valuable part of your onboarding process:
- Product Tours: Product Fruits lets you create step-by-step guides with embedded YouTube or Vimeo videos to help new users learn your product. You can also highlight key features and add hint icons or buttons for further exploration. Use the analytics feature to track user interactions and improve your tours.
- In-app Announcements: Product Fruits uses pop-ups for important messages and promotions. It also offers a newsfeed for product updates, which can be embedded in your app and accessed via a bell icon.
- Knowledge Base: Product Fruits provides a user-friendly database for articles and help content. You can manage article versions, launch a help center on a custom domain, and allow users to access it directly from your app without any coding.
Final Verdict: Appcues is the winner for product adoption due to its advanced features, detailed targeting, and robust customization options, making it ideal for complex onboarding needs. (Appcues-2, ProductFruits-2)
Appcues vs Product Fruits: Pricing
Appcues:
- Pricing: Starts at $249/month for the Essentials plan. Higher-tier plans or add-ons are required for advanced features and greater customization.
- Value: Higher cost reflects extensive features and customization options.
Product Fruits:
- Pricing: Starts at $99/month, making it an affordable choice for startups and small businesses.
- Value: Budget-friendly with essential features included, but fewer advanced options compared to Appcues.
Conclusion : Product Fruits is the winner for its affordability and essential features, making it the better choice for startups and small businesses. (Appcues-2, ProductFruits-3)
Appcues Vs ProductFruits : Pros & Cons
Here’s a one-on-one pros and cons comparison of Appcues and ProductFruits:
Feature | Appcues | ProductFruits |
Drag-and-Drop UI Builder | ✔ Easy to use | ✔ Step-by-step guides |
Customization Options | ✘ Limited without CSS | ✘ Complex requires CSS |
Mobile Onboarding Support | ✔ Supports Android, iOS, and React Native | ✘ No specific mobile support |
A/B Testing | ✔ Available | ✘ Not available |
Feedback Collection | ✔ NPS surveys | ✔ Screenshots and videos in-app |
Analytics | ✘ Basic, needs third-party tools | ✘ Basic, limited features |
Integrations | ✔ Connects with 20+ tools | ✘ Not specified |
Survey Options | ✘ Only NPS surveys | ✔ NPS, Churn, CSAT surveys |
In-App Guidance | ✔ Tooltips, modals, checklists, hotspots | ✔ Tooltips, Life Ring Button for support |
Announcements/Newsfeed | ✘ No specific feature | ✔ Newsfeed and pop-ups |
Segmentation | ✔ Plan tier, lifecycle stage, user activity | ✘ Basic segmentation only |
Event-Based Triggers | ✔ Available (limited on basic plans) | ✘ Not available |
Pricing | ✘ Starts at $249/month with limitations | ✔ Affordable for startups |
Support | ✘ Email and phone only | ✔ Central hub with Life Ring Button |
AI Writer | ✘ Not available | ✔ Generates onboarding copy (premium plans) |
This table presents a clear and concise comparison of the pros and cons of Appcues and ProductFruits.
Final Verdict
In a nutshell, Appcues is best for larger teams needing advanced customization and segmentation, while Product Fruits is ideal for startups and small businesses looking for an affordable, user-friendly solution.
And as per our research, it clearly shows that ProductFruits won the game and it is best for those looking for a practical and cost-effective solution.
Appcues | ProductFruits |
Best For : Enterprises and large team | Best For: Startups and small businesses |
In a nutshell, Appcues offers a robust and customizable platform ideal for larger teams with complex onboarding needs. It shines with its no-code builder, advanced segmentation, and comprehensive onboarding features like checklists, tooltips, and A/B testing.
However, its pricing is on the higher side, making it more suitable for companies with bigger budgets and more advanced requirements.
On the other hand, Product Fruits is a more budget-friendly solution, perfect for startups and smaller businesses. It’s easy to use, with straightforward guided tours, in-app announcements, and a built-in knowledge base.
While it lacks the advanced customization and analytics of Appcues, it provides essential features at an accessible price point.
So, choose Product Fruits if:
- You’re a startup or small business on a budget.
- You need an easy-to-use onboarding tool with basic features.
- You want to get started quickly without the need for extensive customization.
Go with Appcues if:
- You have a larger team with complex onboarding needs.
- You require detailed segmentation and advanced customization.
- You’re looking for powerful onboarding features and are willing to invest in a premium solution.
Hopefully, this post has helped you determine whether Appcues or Product Fruits is the better fit for your company. Both platforms offer distinct advantages and have their own set of trade-offs.
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