Appcues vs Userpilot

Appcues vs. Userpilot Overview

What is Appcues?

What is Userpilot?

Appcues vs. Userpilot for User Onboarding

• Drag-and-Drop Builder: Appcues features a no-code drag-and-drop builder for creating personalized onboarding tours and checklists. You can design UI patterns like hotspots, modals, slideouts, and tooltips to guide users through the app.

• In-App User Guides and Product Tours: Utilize various UI elements, including hotspots and tooltips, to introduce new users to your product’s features in a structured sequence. Checklists are also available to help users navigate your app effectively.

• Checklists: Appcues allows you to create checklists (not available on the Essentials plan) to prompt user actions. While functional, these checklists lack some capabilities—such as triggering JavaScript functions or adding gamification elements—that are available in Userpilot.

• Segmentation: Appcues provides pre-defined audience segments or lets you create custom segments based on factors like plan tier or lifecycle stage. This feature enables targeted messaging and personalized onboarding experiences.

• Measure and Improve: You can track in-app flow performance and measure up to five events (on the Essentials plan) to identify and address areas needing improvement.

• Test and Optimize: With the new A/B testing feature, Appcues allows you to compare different onboarding flows, identify the most effective sequences, and refine your onboarding strategies accordingly.

• No-Code Builder: Userpilot’s intuitive no-code builder allows you to create onboarding flows effortlessly. With the Chrome extension, you can select UI patterns, customize content, and deploy modals, slideouts, tooltips, and driven actions using pre-designed templates.

• Native Tooltips: Userpilot’s native tooltips appear when users hover over an element or click an information badge. These tooltips are attached directly to elements, making them independent of page layouts and visible wherever the element is present.

• Funnel Analytics: Advanced analytics enable you to generate funnel reports to track the onboarding journey. You can apply filters (such as name, user ID, signup date, OS, country) and monitor conversion rates from the initial step to completion.

• User Segmentation: Userpilot offers detailed user segmentation based on device type, location, engagement data, or NPS ratings. This segmentation allows you to tailor analytics dashboards and track onboarding success across different user groups.

Appcues vs. Userpilot: Product Adoption

• No-Code Builder: Facilitates the creation of onboarding flows and announcements without coding.

• Pre-Designed Templates: Offers templates for quick setup of product tours, in-app tutorials, and announcements.

• Flow Targeting: Advanced segmentation for delivering targeted messaging to different user groups.

• Review Prompts: Promotes user reviews and ratings to drive product adoption.

• Product Analytics: Userpilot excels in generating trend reports that track feature adoption over time. It provides funnel reports to identify user drop-off points and integrates with third-party analytics tools for seamless data synchronization.

• Product Usage Dashboard: The dashboard automatically aggregates key metrics, including Daily, Monthly, and Weekly Active Users, trends, user stickiness, top pages, features, events, and user engagement patterns. This setup helps you monitor overall product usage without manual configuration.

• Feature Engagement: Userpilot’s click-to-track feature allows detailed monitoring of feature usage. You can view metrics on feature popularity and create custom events to group related features, offering deeper insights into user interactions.

• Feedback Collection: With a no-code survey builder and 14 templates, Userpilot enables you to gather both quantitative data (CSAT, CES, NPS) and qualitative feedback directly from users, helping you understand their experiences and areas for improvement.

• User Insights: The Insights dashboard provides a detailed view of user activity segmented by various criteria, including company and user segment, and allows you to track changes over daily, weekly, or monthly periods.

Appcues vs. Userpilot for User Feedback

• NPS Templates: Appcues provides customizable NPS survey templates that can be adjusted using the drag-and-drop builder. This allows you to tailor the survey to fit your needs.

• NPS Targeting: Use NPS survey results to prompt promoters to leave reviews on app stores or request additional feedback from detractors. This can help you leverage user sentiment effectively.

• Survey Implementation: Although you can overlay a survey on a modal, this approach may hinder easy collection and analysis of feedback, which could undermine the effectiveness of the survey.

• Survey Builder: Userpilot features a no-code survey builder that allows you to customize content, adjust widget styles and placements, and set triggers based on pages or events. This ensures that surveys appear at the most relevant moments without requiring any coding. Surveys can also be translated into multiple languages for broader reach.

• Survey Templates: Choose from 14 different survey templates tailored to various use cases. Collect both qualitative feedback to improve user experience and quantitative data for benchmarking customer satisfaction, including CSAT and CES scores.

• Advanced Analytics: Userpilot’s advanced analytics provide insights into common responses, the percentage of users selecting specific options, and detailed open-ended feedback about your product or features.

• NPS Dashboard: The NPS dashboard aggregates data from all NPS surveys, eliminating the need to manually review each survey. You can view key metrics such as response rates, total views, and historical NPS data, with the ability to segment and sort the data for deeper analysis.

Appcues vs. Userpilot for Customer Experience

• UI Patterns: Appcues offers a variety of UI patterns, such as checklists, hotspots, modals, and tooltips, which can be used to create guided in-app tours and tutorials, simplifying customer onboarding and enhancing the user experience.

• Launchpad: The Launchpad feature allows users to access Appcues onboarding flows from a notification dropdown within your product, providing easy access to guided experiences.

• NPS Surveys: Appcues enables you to collect customer feedback through NPS surveys, helping you gauge user satisfaction and identify areas for improvement. However, Appcues only supports NPS surveys, unlike Userpilot, which offers a broader range of survey types.

• User Segmentation and Event Tracking: Appcues also includes user segmentation for personalized experiences and event tracking to monitor user interactions, adding depth to the customer experience.

• User Analytics: Userpilot’s users dashboard provides a detailed overview of all your users, allowing you to sort them by segment, company, or last activity. You can export user data in bulk as a CSV file or explore segment-specific insights through the Insights tab for a given time period.

• Trends and Funnels: The trends and funnels reports in Userpilot allow you to track specific events, such as feature usage. You can apply filters to refine the data and create detailed breakdowns based on user segmentation or attributes, delivering actionable insights for customer experience improvements.

• Satisfaction Benchmarking: Userpilot features a built-in NPS dashboard that tracks customer loyalty over time. Additionally, you can utilize survey templates for CSAT or CES surveys to gather both quantitative and qualitative insights into the customer experience.

• Self-Service Support: Userpilot enables you to create in-app resource centers that can include feedback widgets for passive feedback collection, checklists to guide users through processes, or integrations with existing knowledge bases to provide on-demand support.

• In-App Flows: Userpilot’s no-code flow builder allows you to create seamless product experiences that optimize customer journeys by educating users and reducing time-to-value (TTV). All UI patterns are available across Userpilot’s plans, from Starter to Enterprise.

Pros & Cons of Appcues vs. Userpilot

Conclusion